Want to create an interactive transcript for this episode?
Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: SaaS Lead Generation: 40 Failed Meetings to 90% Inbound
Description: Shruti Kapoor hired a sales consultant who booked 40 meetings with ideal customers. Every single one ended without a sale. Then she built a SaaS lead generation engine using inbound marketing SaaS tactics that flipped the script entirely - over 90% of revenue came through inbound channels.
If outbound is not working and you need a better SaaS lead generation approach, this episode shows how community-driven growth and word of mouth SaaS can scale faster than cold outreach. Shruti reveals how repositioning around zero-setup features drove revenue from near-zero to six figures in three months, and how Wingman grew...