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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: SaaS Sales Strategy: 7 Steps From $2K to $100K Deals
Description: Khadim Batti had 40 customers and thought he had product-market fit. Then the churn started and the SaaS sales strategy stalled. The real problem was not the product - it was seven SaaS go-to-market gaps that needed fixing sequentially.
If your SaaS sales strategy is not converting, this episode walks through every step Whatfix took to go from $2,000 annual deals to $100K+ enterprise sales contracts. Khadim reveals how separating SDRs from AEs eliminated feast-or-famine cycles, why moving upmarket through gradual price increases filtered out bad-fit customers, and the pricing mistake that lost a major bank deal.
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