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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: Selling SaaS Without Sales Experience to a $20M Series A
Description: Nik Mijic had never sold anything in his life. As a former program manager at LinkedIn, selling SaaS without sales experience was the last skill he expected to need. But he figured it out - landing 20 first SaaS customers through his network and raising a $20 million Series A from Andreessen Horowitz.
If you are a technical founder selling SaaS without sales experience, this episode is your playbook. Nik shares how he closed his first deal for $2,500 at a dinner party, used LinkedIn alumni as warm leads, and learned to hire sales reps in pairs to benchmark performance...