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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: Niche SaaS: 90% Adoption and 100% Renewal to $2M ARR
Description: April LaMon started a niche SaaS in one of the most unlikely markets - mobile apps for master-planned residential communities. One pilot project hit 90% adoption in 90 days and turned into a bootstrapped business doing $2M ARR with a 100% renewal rate.
If you are building a niche SaaS or exploring vertical markets, this episode shows how white-labeling, multi-year contracts, and land-and-expand selling can create a defensible business with near-limitless customer lifetime value. April also shares how she built a vertical SaaS category from scratch and overcame the challenge of selling two things at once - why the product...