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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: Bootstrapped SaaS Growth: $700K and 5 Years to $5M ARR
Description: Jason Bergenske invested $700,000 and five years building vertical SaaS software before he got a single paying customer. He funded the entire thing from his family's moving company - no venture capital, no outside investors. This is a story of bootstrapped SaaS growth powered by domain expertise and pure conviction.
In this episode, Jason reveals how a frustration with pen-and-paper operations led him to accidentally build MoveitPro, how he signed up 50 customers in two months using a creative Yelp hack, and why he eventually sold the family business his grandparents started in 1968 to go all in on niche...