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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: SaaS Sales Process: 80 Doctors to 1,000 Customers
Description: Zak Holdsworth built a vertical SaaS company in a market so small that early prospects could count every potential customer on two hands. Then he personally guaranteed their payroll to close the deal. His SaaS sales process was unconventional, but it worked.
In this episode, Zak reveals how Hint Health went from 80 direct primary care doctors to nearly 1,000 customers processing over half a billion dollars in payments. You will learn the founder-led sales tactics that built trust in a niche SaaS market where failure meant a doctor could not make payroll, why community events became the dominant...