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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: Freemium SaaS: How a Free Product Led to a $200M Exit
Description: Patrick Campbell cashed out his 401k and gave himself nine months to build a company. Ten years later, Paddle acquired ProfitWell for $200 million - one of the largest bootstrapped SaaS exits in recent history. The foundation was a freemium SaaS model that competitors could not match.
In this episode, Patrick reveals why he made his analytics product free while competitors raised millions, how accuracy beat flashy features, and the co-founder mistake that created four years of conflict. You will learn why freemium SaaS only works when the free product is better than paid alternatives, how product-led growth...