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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: Niche SaaS: Why 3 Verticals Nearly Killed His Company
Description: Stefan Laven knew sports was the right niche SaaS market for Data Talks from day one. But he picked three verticals anyway because one felt too risky. That decision cost years of growth, scattered his team, and diluted his product.
In this episode, Stefan reveals how Data Talks went from struggling across sports, retail, and utilities to hitting $250K MRR with 500 customers after finally committing to a single vertical SaaS market. You will learn why selling an MVP set the wrong expectations, why a mega customer nearly stalled the business, and how SaaS positioning clarity transformed every...