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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: Selling a SaaS Business: Shopify App to 7-Figure Exit
Description: In 2016, Ryan Kulp made a SaaS acquisition that changed his career. He bought a tiny Shopify app called Notify with a few hundred customers and turned it into FOMO - a social proof platform used on over 30,000 websites generating seven figures in annual revenue. Six years later, he completed the journey by selling a SaaS business to Relay Commerce.
The playbook was unconventional. Cold emails using fake personas got the first wave of growth. Content marketing, SEO, and newsletter ads all flopped. What actually worked was integration-led growth - building 100+ integrations and using Google Analytics to figure...