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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: SaaS SEO Strategy: 2 Visitors to 3M Monthly Organic
Description: Farzad Rashidi's marketing team at Visme spent months creating content and got two website visitors - one was his mom. Then he flipped the SaaS SEO strategy playbook: 80% promotion, 20% creation.
That SaaS content marketing approach grew Visme to 3 million monthly organic visitors and 14 million active users. Along the way, the internal link-building tool became Respona - but selling it as a standalone product nearly failed because they positioned it for everyone instead of one specific buyer. You will learn Farzad's keyword prioritization formula, his content promotion strategy for earning backlinks from top-tier publications, and why SaaS SEO...