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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: SaaS Customer Discovery: 400 Calls to $25K MRR
Description: Gary Vanbutsele spent 18 months building a product nobody paid for. His second attempt at SaaS customer discovery worked - he pre-sold to 5 customers at $5K each. Then SaaS partnerships delivered the real breakthrough.
Learn how Gary ran SaaS customer discovery by contacting 400 consultants for SaaS partnerships, converting 10 into active partners who drove partner-led growth delivering 120 customers.
Gary is the co-founder of Whale. His SaaS customer discovery journey included pre-selling SaaS to 5 businesses, then using SaaS partnerships with consultants for partner-led growth to $25K MRR.
🔑 Key Lessons
🤝 SaaS customer discovery through SaaS partnerships outper...