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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: Enterprise Sales: 7 Years Bootstrapped to $100M ARR
Description: Alfonso de la Nuez spent six years running usability tests in a Spanish lab before building an enterprise sales engine. His consultancy to SaaS journey reached nearly $100M ARR in enterprise SaaS.
Learn how UserZoom used enterprise sales hustle to land Google and eBay, bootstrapped to $15M before raising $34M for enterprise growth, and how Thoma Bravo valued the business at $800M.
Alfonso is the co-founder of UserZoom. His consultancy to SaaS path and enterprise sales strategy built an enterprise SaaS powerhouse with nearly 400 employees.
🔑 Key Lessons
🏢 Enterprise sales pricing starts with the pr...