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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: Net Revenue Retention: CAC, LTV, and Churn Explained
Description: Most SaaS founders get their SaaS metrics wrong. Paul Orlando says if you have one number for CAC and one for LTV, you haven't started measuring net revenue retention properly.
Learn how to calculate customer acquisition cost by channel, model LTV as a river, track net revenue retention by cohort, and why negative SaaS churn is the gold standard.
Paul is a USC professor and author of Growth Units. His breakdown of SaaS metrics including net revenue retention, customer acquisition cost, and churn models helps founders measure what matters.
🔑 Key Lessons
📉 Break SaaS m...