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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: Niche SaaS: Handwritten Letters to $9M ARR
Description: Tom Staff bought a PHP textbook and taught himself to code. That side project became Street Group, a niche SaaS for UK estate agents now doing over $800K MRR - all built on vertical SaaS principles.
Learn how Heather and Tom used handwritten letters, exclusivity pricing, and deep industry-specific SaaS knowledge to build a niche SaaS to $9M+ ARR with zero outside funding.
Heather is the co-founder of Street Group, a niche SaaS company for real estate. Their vertical SaaS approach with three products across the niche market created a moat outsiders can't replicate.
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