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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: SaaS Retention: From 2% Survey Response to Full Fix
Description: Tony Sternberg launched ProsperStack with a post-cancellation survey. Only 2% responded. That's when he realized his entire approach to SaaS retention and SaaS churn was wrong.
Discover how Tony rebuilt ProsperStack as an embedded cancellation flow for real-time SaaS retention, achieving churn reduction by intercepting 100% of cancel actions at the moment they happen.
Tony is the co-founder of ProsperStack, which fights SaaS churn through smarter cancellation flows. His SaaS retention tool intercepts active churn at scale.
🔑 Key Lessons
📉 Post-cancellation surveys miss most SaaS retention data: ProsperStack's email survey captured only 2% - reaching customers after...