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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: B2B SaaS Sales: 4 Years to Crack Enterprise Deals
Description: Jody Glidden spent four years solving a CRM data problem before B2B SaaS sales took off. His enterprise sales cycles dragged three years to close a single deal through founder-led selling.
Learn how Introhive cracked B2B SaaS sales by focusing on one vertical, doing founder-led selling for 4 years, and building SaaS partnerships that grew revenue from 7% to 30%.
Jody is the co-founder of Introhive, an AI-powered platform that transforms B2B SaaS sales through CRM data intelligence. He raised $135M+ and landed enterprise sales wins like PwC with 100K users.
🔑 Key Lessons
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