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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: Selling SaaS Without Sales Experience: $0 to $1M
Description: Mitch Causey had no sales background when he started selling SaaS without sales experience. He ran a one-person SEO agency using spreadsheets, then turned those into software and grew DemandWell to $1M+ ARR.
Learn how Mitch built a SaaS sales process by selling SaaS without sales experience first, pre-selling software before it existed, and developing a founder-led sales playbook before hiring reps.
Mitch is the co-founder of DemandWell. His journey of selling SaaS without sales experience started with a concierge MVP and referral-driven founder-led sales that reached $150K before building any code.
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