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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: Recurring Revenue: Triple Prices, Cut Churn to 2%
Description: Jordan Gal built CartHook into a $6M ARR recurring revenue machine on Shopify. Then Shopify shut him down. But before that, his SaaS pricing strategy of tripling prices transformed a leaky business into a healthy one.
Discover how raising recurring revenue prices from $99 to $500 plus transaction fees achieved churn reduction from 15% to 2% and doubled MRR from $250K to $500K in one year.
Jordan is the co-founder of Rally. He previously grew CartHook's recurring revenue to $6M ARR processing $2.5 billion in GMV before platform risk forced a pivot.
🔑 Key Lessons
💰 Tripling recurring revenue prices...