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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: Freemium SaaS: 18 Months to 10 Customers Then Liftoff
Description: Jon Fagg spent 18 months struggling to get 10 paying customers. Then he introduced a freemium SaaS model, and within six months, Skedda had more signups than they had managed in the previous two years combined.
In this episode, Jon reveals how Skedda grew from a side project that three part-time co-founders built across time zones into a bootstrapped 7-figure business with 4,000 paying customers. He explains why the freemium SaaS approach - combined with one focused SEO project - replaced every other channel they tried, including handwritten letters in the mail. The freemium model unlocked free trial conversion at...