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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: SaaS Pricing: From $79 to $500 Against Free Competitors
Description: Iris Shoor got her first customer 30 minutes after turning on Facebook ads - for less than $50. The product was clearly working. Then she killed it. She shut down a product with real users, real engagement, and real validation because investors told her Facebook would build it themselves.
In this episode, Iris reveals the SaaS pricing journey that took Oribi from free to $79 to $500 per month, why charging more actually improved retention, and how she grew the company to 60 employees and $28 million in funding by competing against free Google Analytics. Her pricing strategy evolved through painful lessons about...