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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: Product-Led Growth: 2 People, No Funding, Nearly $1M ARR
Description: Esben Friis-Jensen went from co-founding a VC-backed security company with 200 employees and $37 million in funding to a bootstrapped product-led growth startup with just two people - and nearly $1M in annual recurring revenue.
In this episode, Esben reveals how a single customer request triggered Cobalt's pivot from bug bounty to pen testing, why he chose to bootstrap Userflow after years in the VC world, and how product-led growth can sell a SaaS onboarding tool without a sales team. Userflow's self-serve SaaS approach means many customers complete a free trial and purchase without a single conversation.
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