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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: Niche SaaS: Bar Surveys to $2M ARR Leasing Platform
Description: Steve Carroll sent his co-founder into New York bars to ask strangers how they paid their rent. Some women thought it was a pickup line - until they saw the Typeform survey. That scrappy approach got them 1,000 survey results and enough conviction to build a niche SaaS product for the rental market.
In this episode, Steve reveals how Findigs pivoted from a consumer rent payments app to a B2B niche SaaS leasing platform after brand partners kept asking for access to renters at the point of move-in. That shift to vertical SaaS, combined with an ML-powered...