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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: SaaS Monetization: From Free API to Multi-Million ARR
Description: Ben Dowling built a free API over a weekend to save himself time looking up IP addresses. A year later, he reluctantly added SaaS monetization plans starting at $50/month - and was shocked when someone immediately signed up for the $200 plan.
The bigger shock came when enterprise companies started asking for sales calls, and he kept turning them away. Today IPinfo handles 40 billion API requests a month, serves customers like T-Mobile and Apple, and generates multi-million dollar revenue - all bootstrapped with a team of 15. But Ben admits his SaaS monetization mistakes cost him millions by not...