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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: Finding Product-Market Fit: 10 Customers with No Product
Description: Dover got its first 10 customers without a product, website, or even a company name. For nine months, the three co-founders manually reviewed resumes and conducted interviews for their customers while finding product-market fit the hard way.
Then COVID hit. Instead of panicking, the founders made a counterintuitive decision: they stopped selling entirely and focused all their energy on building a better product. When hiring resumed months later, word of mouth exploded - and Dover grew 5x to $5M ARR in seven months. This is a story about finding product-market fit through manual service first and code second.<...