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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: SaaS Branding: Why Buyer Personas Fail and How to Fix Them
Description: Most SaaS companies build buyer personas around demographics like job titles, age, and gender - then wonder why those personas collect dust. Adrienne Barnes says this broken approach leads to weak SaaS branding and content that talks about the company instead of the customer.
Adrienne is the founder of Best Buyer Persona and has built personas for companies like Monday.com and Stripe. In this episode, she breaks down a step-by-step process for creating personas that actually improve your SaaS branding, content strategy, and product decisions using the Jobs to be Done framework. If your product positioning...