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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: Competitive Differentiation: $2M ARR Against $100 Clicks
Description: When funded competitors started bidding $100 per click on Google Ads, Michael Cooney's bootstrapped SaaS could not compete on spend. He had to find competitive differentiation to grow WhatConverts to $2M ARR without a single dollar of funding.
WhatConverts found competitive differentiation beyond call tracking by selling full lead intelligence when funded rivals were bidding on the obvious keywords. Michael built a bootstrapped SaaS serving 20,000 websites through 1,000 agency customers, where agency word of mouth became the competitive advantage money could not buy.
In this episode, Michael reveals why customers say they want call tracking but actually...