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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: Starting a SaaS: 3 Years to First Customers, Then 70 Countries
Description: Three PhDs in Greece spent two years building a self-funded SaaS product in a bunker. When they emerged, nobody wanted to buy it. It took another full year before they found their first customers. Starting a SaaS during Greece's worst financial crisis meant European prospects questioned whether the company would survive.
Panos Siozos reveals how LearnWorlds broke through by targeting the US market where decisions took 4-5 days instead of 4-5 weeks, manually creating free trials for 3.5 years, and doing unscalable code customizations for the first 100 customers. Those customers taught them e-commerce lessons no PhD could...