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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: Niche SaaS: From CRM Extension Nobody Wanted to 2,000 Customers
Description: Jeroen Corthout built a CRM extension that nobody wanted to buy. Prospects could not see the value of adding another tool alongside their existing CRM. Then he noticed something unexpected - smaller companies were using his product as a full CRM replacement, not an extension. That insight became the niche SaaS positioning that grew Salesflare to over 2,000 paying companies.
Jeroen shares how he spent 18 months doing things that did not scale - personal demos, manual onboarding, sending invoices instead of online payments - to discover the competitive differentiation that made Salesflare succeed. The niche SaaS sweet spot...