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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: SaaS Churn: Why Letting 50% of Revenue Go Grew This Startup
Description: Rachel Liaw discovered that roughly half of Fuse Inventory's revenue was coming from the wrong customers. They consumed disproportionate support, requested the wrong features, and were never going to succeed with the product. So she made the painful decision to let those contracts expire - and it transformed the business. Average contract values grew from $1,000 to $3,000-$5,000 per month.
Rachel shares how cold email drove 90% of growth with a 20% response rate, why qualitative signals predict SaaS churn better than traditional metrics like revenue or SKU count, and how she raised $3M as a female founder after a...