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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: SaaS Lead Generation: 6 PPC Mistakes Burning Your Budget
Description: Most SaaS companies are wasting money on SaaS PPC. Todd Chambers has spent over 10 years running paid media campaigns for SaaS businesses, and he says 95% of them make the same six SaaS lead generation mistakes with their ad spend.
Why listen: Learn the six most common SaaS lead generation mistakes - from failing to understand unit economics and not tracking offline conversions, to under-investing in CRO and misaligning sales and marketing teams. Todd breaks down each one with practical fixes for your SaaS PPC campaigns.
🔑 Key Lessons
💰 Know your unit economics before SaaS lead genera...