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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: Failed Software Startup to $1M ARR After 10 Years
Description: Dennis van der Heijden burned through $400K in VC funding, went through a divorce, and spent nearly a decade in what felt like a failed software startup. His SaaS turnaround came when competitors merged and abandoned small customers - leaving Convert.com as the last affordable option standing.
Dennis reveals how he sold 50 customers at $4,000 each during a single conference talk, why he threw out every process and adopted Holacracy, and how Convert.com's bootstrap to profitability grew into a multi-million dollar business with no managers and a remote team across 9 timezones.
The failed software...