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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: SaaS Product Validation: Why Paid Ads Failed Woven
Description: Facebook's former CIO Timothy Campos raised $3.5M to build Woven, a new calendar app. He assumed paid acquisition would deliver first SaaS customers - but discovered that SaaS product validation through Facebook ads was great for testing product ideas, terrible for building a user base.
Tim reveals why paid ads spread users too thinly for SaaS product validation, how he pivoted to influencer outreach and product virality, and the "fire analogy" that changed his approach to finding first SaaS customers. He invested 100% of $3.5M into R&D without even naming the company for 18 months.
Tim's "...