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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: SaaS Content Strategy: 62% Organic Traffic Growth
Description: Geoff Atkinson spent two years building an affiliate website that earned $5 in total commissions. Then he discovered the software tool he built for himself was more valuable than the business it supported - and pivoted into SaaS content strategy through structured data.
Geoff reveals how he built Huckabuy from zero to $1.4M ARR by selling SaaS SEO software with no UI, no demo, and no marketing budget. His average customer grows organic traffic SaaS results by 62% in 12 months because most software websites lack the structure search engines need.
As SVP of Marketing at Overstock, Geoff...