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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: SaaS Lead Generation: The Facebook Ads Framework That Works
Description: Most B2B SaaS founders dismiss Facebook ads for SaaS lead generation. Aaron Zakowski's agency has spent millions on them and generated nearly a million signups for clients including InVision and DigitalOcean. In this episode, Aaron breaks down the exact three-pillar framework Zammo Digital uses to test, optimize, and scale Facebook ad campaigns for SaaS growth.
Aaron's SaaS lead generation framework has three pillars: Test audiences, messaging, and images in isolation. Optimize by consolidating winners into super ad sets with automation rules. Scale by increasing budgets 20-30% at a time. For paid acquisition SaaS campaigns, he sends...