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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: SaaS Pricing: 5 Mistakes Costing You Growth (With Fixes)
Description: The average SaaS company spends just eight hours in its entire lifetime thinking about SaaS pricing. Kyle Poyar has spent over a decade on it - and the gap shows. In this episode, Kyle breaks down five common SaaS pricing mistakes with real examples from OpenView's portfolio including Expensify, Calendly, and New Relic.
Kyle found that 98% of companies that changed their SaaS pricing saw neutral or positive revenue impact, with two in five reporting 25% or faster growth. StatusPage raised prices three consecutive years, grew ARPU 2.5x, and got acquired by Atlassian. Logikcull switched from annual commitment to...