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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: SaaS Content Marketing: How Ahrefs Hit $40M ARR With a Blog
Description: Ahrefs grew their blog from 15,000 to over 250,000 monthly visitors from Google - and turned SaaS content marketing into one of the biggest drivers of new customers. But they did it by breaking almost every rule in the book. In this episode, Tim Soulo, CMO of Ahrefs, reveals how a bootstrapped SaaS startup hit $40M ARR with just 45 people - without using Google Analytics, without capturing leads, and without having a target customer persona.
Tim shares the exact SaaS content marketing approach that turned the Ahrefs blog into a sales engine. Every article is scored on a 0-3 "...