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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: SaaS Marketing Strategy: 1-Page Plan Framework
Description: Most SaaS founders skip the marketing plan because it feels too complex. Allan Dib solved that by creating a SaaS marketing strategy that fits on a single page - nine boxes covering everything from identifying your target market to orchestrating referrals. In this episode, Allan walks through each phase of his SaaS marketing strategy - the before, during, and after stages - with specific SaaS examples and why getting a customer a result during their trial is the most critical conversion step.
Allan's SaaS marketing plan framework breaks the customer journey into three phases with three components...