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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: Founder-Led Sales: $0 to $5M ARR with Zero Inbound
Description: Oleg Rogynskyy bootstrapped Semantria to $5M ARR in two and a half years using founder-led sales with zero inbound marketing. His consultative selling SaaS rule: ask five questions before giving one answer. He sold a product that didn't exist for nine months, landed million-dollar B2B SaaS sales deals through extreme listening, then applied the same approach at People.ai.
Founder-led sales at People.ai meant no demos until the third or fourth meeting. Deep preparation - an hour per call with 5-10 page research documents - made outbound SaaS sales work at scale. At People.ai...