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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: Pricing Strategy: 4 Iterations to 6,000 SaaS Customers
Description: It took four co-founders 10 years to save up enough money and find the courage to quit their jobs in Chennai, India. Then they spent over a year building an MVP with too many features before launching Chargebee, a SaaS subscription billing platform. Their pricing strategy journey through 4 iterations nearly killed the business before saving it.
Today Chargebee processes over $750 million in customer revenue annually, serves 6,000 companies in 53 countries, and generates 75% of its leads through organic content marketing. Krish Subramanian shares the pricing strategy mistakes: their freemium model offering 10 free invoices attracted consulting businesses who never intended to...