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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: SaaS Distribution Channel: Fake Logos to Evernote Deal
Description: Luke Swanek put Dropbox and Zenefits logos on a landing page before either company had agreed to use GrowSumo. That fake-it-till-you-make-it move got the first SaaS distribution channel managers to sign up. Three YC rejections later, the team was accepted - not because YC saw a unicorn, but because they saw cockroaches who would not die.
Luke reveals how GrowSumo built a SaaS distribution channel platform that landed enterprise customers like Evernote, Intuit, and Samsung. The SaaS reseller program was validated in 24 hours with a landing page and 250 cold calls. Evernote's community program became their first enterprise...