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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: Zero Marketing Budget: How Justuno Hit $2M ARR on $0
Description: Erik Christiansen and his co-founder Travis did not take a paycheck for four years. They ran three companies simultaneously and built Justuno to over $2M ARR with a zero marketing budget. On the day of Erik's wedding, the company was bankrupt. This is the story of growing a SaaS with no marketing budget at all.
Erik reveals how Justuno grew from a simple coupon widget to a conversion optimization platform serving 55,000 websites - all with a zero marketing budget. App store integrations across BigCommerce and Shopify drove 60% of signups. Organic SEO on terms like "email pop ups"...