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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: SaaS Content Strategy: How Outgrow Hit 3,000 Customers
Description: Nobody was searching for Outgrow's product. Interactive calculators and quizzes for SaaS lead generation was not a category that existed. Randy Rayess had to invent a SaaS content strategy to sell a tool to customers who did not know they needed one.
In this episode, Randy reveals how a services business question - "how much does it cost to build an app?" - turned into a bootstrapped SaaS content strategy platform with 3,000 paying customers and 40 employees. One customer generated 90,000 leads from a single book recommendation quiz. Another saw 7x engagement improvement over paid social posts.
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