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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: SaaS Product-Market Fit: 3 Years, Zero Revenue to $8M ARR
Description: Allan Wille spent three years building a B2C dashboard app with 300,000 users and zero revenue. Then Lufthansa called and asked if soccer scores could be replaced with business data - and Klipfolio's SaaS product-market fit journey began. In this episode, Allan reveals how he recognized the dangerous middle ground between failure and success, why his co-founder had to sell his car to keep the company alive, and what finally triggered hockey stick growth after a decade of grinding.
After 10 years of slow growth with just 14 employees selling $50K on-premise software, launching a cloud SaaS product in 2012...