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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: Influencer Marketing SaaS: 1 Podcast Ad to $9M ARR
Description: Tim Broom ran brick and mortar IT training centers for 15 years. One course cost $2,000 to $3,000. Out of every 100 conversations, he enrolled one student. So he built an influencer marketing SaaS growth engine to reach the other 99. One podcast ad on Leo Laporte's network drove 70-80% of first-year revenue.
ITProTV's influencer marketing SaaS approach worked because Tim flew to meet Leo Laporte in person when calls and emails went unanswered. That personal relationship drove influencer growth through authentic endorsements, not scripted ads. His SaaS content strategy produces new training content daily across five studios with live streaming and...