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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: SaaS Content Strategy: 1 Blog Post to 100K Users
Description: Raj Bhaskar's growth team wrote a blog post about 16 tax deductions for Uber drivers. That was the easy part. The real SaaS content strategy lesson was getting every Facebook and Reddit admin in the Uber driver community to pin it at the same time. The result: 8,000 signups in two weeks, and eventually 100,000 users with zero ad spend.
Raj's SaaS content strategy relied on distribution, not creation. His head of growth personally befriended every community admin before asking them to pin anything. A follow-up 20-page tax guide brought another 5,000 signups through the same B2B content strategy channels...