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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: SaaS Acquisition: Free Tutorials to a $36M Exit
Description: Gregg Pollack moved across the country for a new job - then found out he did not have one. That forced career change led him to Ruby on Rails, blogging, and eventually a $36M SaaS acquisition when Pluralsight bought Code School. The secret was not the product. It was the audience he spent three years building through free developer content.
Code School launched with a single $45 course that cost $20K-$30K to produce and paid for itself within two months. Gregg kept releasing one course per month, growing to $5M ARR without paid advertising. Free courses co-branded...