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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: Inbound Marketing SaaS: 500 Posts to 7,000 Customers
Description: Garrett Moon wrote a blog post before writing a single line of code. He mocked up screenshots in Photoshop and got 300-400 email signups in 24 hours. That inbound marketing SaaS approach - writing content before building product - became the foundation for CoSchedule's organic growth SaaS story to 7,000 customers and a seven-figure business.
CoSchedule's inbound marketing SaaS strategy was built on SaaS content marketing at scale: 500+ in-depth blog posts, each several thousand words with downloadable resources. The content marketing SaaS playbook used Blue Ocean strategy - creating dramatically better content than competitors were willing to produce. The...