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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: Startup Traction: From 0 to 100 Customers at Chameleon
Description: Chameleon's biggest competitor was not another onboarding tool - it was customer inaction. Pulkit Agrawal had to master SaaS customer development before getting any startup traction. In this second part of the interview, Pulkit breaks down how he went from zero to 100 customers through face-to-face coffee meetings, outbound emails, and private Slack groups per customer.
Pulkit's approach to early traction started with informational interviews disguised as research. Instead of pitching, he asked startup founders for advice on how they handled onboarding. People were far more willing to meet for coffee when it felt like getting traction through...