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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: SaaS Content Strategy: Stories That Convert to Clients
Description: Most SaaS founders write emails and blog posts that nobody reads. Ian Harris built a SaaS content strategy around a dead-simple storytelling framework - hook, bridge, point - that turned a weekly email newsletter into a content-to-client pipeline worth six figures. One subscriber read his stories for two years before becoming a client worth over 100,000 pounds.
Ian breaks down his SaaS content strategy built on three parts: the hook (a short, attention-grabbing story), the bridge (one sentence connecting the story to your point), and the point (the message you want to deliver). He argues most B2B...