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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: SaaS Go-to-Market: 80% Traffic Sparked a New Model
Description: Kreg Peeler built a website and his wife manually curated the content. One day they checked analytics and discovered 80% of traffic went to the local events section. That single SaaS go-to-market insight turned into SpinGo - a platform serving 200,000 event makers connected to $8 billion in ticket sales.
Kreg's go-to-market strategy evolved through three phases. He turned down an acquisition, countered with a licensing deal, then moved from licensing to promotions to Event Master - a full GTM SaaS platform that signed 254 events in its first months. The launch strategy was built on 200,000 existing users who already knew...